# Google Analytics

Google's website and app analytics: install a tag, then see traffic, sources, events and key events in reports.

- Website: https://marketingplatform.google.com/about/analytics/
- Listing: https://openack.co/p/google-analytics
- Not evaluated. Listed by OpenACK: its 10 claimed capabilities are OpenACK's reading of the product's public site, not the maker's word, and nobody has checked them yet.

OpenACK's description (not checked):

> Google Analytics (GA4) collects visits and events from a website through the Google tag and shows them in reports such as Realtime, Pages and screens, and Traffic acquisition. Users can create custom events, mark key events, build funnel explorations and schedule reports by email.

## Capabilities

- **not evaluated**: Add a tracking script to a website and see visits arrive
- **not evaluated**: See visitors on the site right now
- **not evaluated**: See top pages and referrers
- **not evaluated**: Filter traffic by country, device or source
- **not evaluated**: Track a custom event such as a signup
- **not evaluated**: Mark an event as a key event
- **not evaluated**: See traffic from UTM campaigns
- **not evaluated**: Exclude your own visits from the stats
- **not evaluated**: Get a regular email report
- **not evaluated**: Build a funnel from pages or events

## What the statuses mean

- **confirmed** (ACK): a person from OpenACK signed in with a test account and saw it work.
- **not confirmed** (NAK or ?): it was tried and didn't work, or we couldn't reach or check it. Not proof it's missing, but not verified.
- **not evaluated** (—): nobody has checked it. It's the founder's word only.

Treat only "confirmed" as verified. A result is a record of one evaluation on the date shown, not a guarantee.